Behaviour change refers to any transformation
or modification of human behaviour. It may also refer to Behaviour change, a
broad range of activities and approaches which focus on the individual,
community and environmental influences on behaviour.
Much of the work of environmental
organizations and agencies ultimately aims to change the behaviour of certain
audiences or customers. How can these efforts be more effective? Research on
behaviour change offers some insights.
There is no clear causal relationship between providing information changing behaviour. There are two primary reasons why this is true, lifestyle changes require role models:2) people may ignore information or interpret it so it reinforces existing attitudes, beliefs or values (Jamieson: 1993).
What do they know? Care about think about who influences them? These insights will help take any attempts to change behaviour more effective. On way to get your audience and be more effective in changing their behaviour is to involve them in planning to program. A survey of city recycling coordinators nationwide found that cities with higher rates of participation and waste stream diversion placed more emphasis on citizen involvement in both progam design decision and program participation (Oskamp:1987).
There is no clear causal relationship between providing information changing behaviour. There are two primary reasons why this is true, lifestyle changes require role models:2) people may ignore information or interpret it so it reinforces existing attitudes, beliefs or values (Jamieson: 1993).
What do they know? Care about think about who influences them? These insights will help take any attempts to change behaviour more effective. On way to get your audience and be more effective in changing their behaviour is to involve them in planning to program. A survey of city recycling coordinators nationwide found that cities with higher rates of participation and waste stream diversion placed more emphasis on citizen involvement in both progam design decision and program participation (Oskamp:1987).
Small commitments lead to big ones soliciting a small, short term commitment is called the “Foot in the door” techniques start by getting the audience involved in a visit. For example, in this study the Ebonyi State non-teaching staff as the population of study are to be involved in determining how persuasive communication can influence positive behaviour change as regards attitude to work. How the institution authority have applied persuasion to change already adopted behaviour that is affecting the working condition. They are required to help carry out the findings, they are to fill out a questionnaire with such questions as does the use of persuasive communication by Ebonyi State University management changed your attitude to work.
One study found that the percentage agreeing to put an unsightly sign on their front lawn that urged people to drive carefully increased dramatically (from 17 percent to 76 percent) if they had first agreed to put a small sign in their car favouring safe driving (Freedom,1966).
Another study used the foot-in-the-door technique to increase recycling behaviour. Residents were asked to commit themselves to one, two, or three minor actions, complete a survey about recycling behaviour, save cans for one week, or send a postcard to the city council urging an increased recycling program. As the number of requested commitments increased, so did the recycling behaviour. The effects were still observed 10 months later (Arbuthnot, 1976).
An energy conservation study asked randomly assigned households for permission to list their names in post study publicity before the information on conservation strategies.